Post Mortem: Jointhesaga May 2022 Advertising

I recently spent $100 on an ad for a Facebook post that ran for two weeks.

The ad reached about 10,526 people – 31.3% women, 68.7% men – with most of those in the audience falling between 25 and 44 years old. It was targeted to sci-fi and fantasy fans in Florida, Oregon, and North Carolina. Most people viewed it on their mobile Facebook app. We had 63 link clicks and 76 post engagements.

That’s more attention than OtherSpace has had in the past few years, but I wouldn’t say it feels like the investment was worthwhile.

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Wes Platt

Lead storyteller. Game designer and journalist. Recovering Floridian.

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